Lever 1 · Customer Acquisition
Triumph Financial
Freight fintech payments platform
- Problem
- New carriers stalled during onboarding, slowing adoption of a new payments platform.
- What I did
- Led product discovery and delivery; introduced AI-assisted invoice parsing and automated verification prototypes; aligned Sales, Marketing, and Operations on launch.
- Product discovery
- AI prototyping
- GTM
Result
from 0to 22,000
Active adoption (user accounts) · in 12 months
from 10%to 25%
Onboarding conversion · in 3 months
+30%
Day-1 adoption
